Despite many UK households facing financial insecurity as a result of Covid-19, one-off online donations swelled by 561% in the three months to 30th June 2020, compared to the same period of 2019.
Tag: one off giving
£37m of charity income analysed to reveal online donor behaviour
New data analysis released by integrated agency WPNC shows how the profile of giving is changing and offers insights charities can use to adapt their activity during and beyond the Coronavirus pandemic.