Delivering new journeys
How we modernised donor engagement with online expertise
WPNC began working on NSPCC’s digital donor journeys back in 2015. After the agency applied its user experience, design and development expertise, NSPCC’s online and mobile donation strategy and platforms were functionally solid, but the pathway to completing a donation also needed emotion to take advantage of new ways of giving.
The agency investigated NSPCC’s online giving by testing and monitoring user responses throughout the donor journey. WPNC later then implemented its new donation platform goDonate Enterprise with exceptional results.
Several streams of activity have been awarded to the agency since then. One has involved overhauling and managing the Child Protection in Sport website. The agency and charity have also collaborated on the launch of an online learning portal. It’s now up and running, featuring downloadable tools and resources.
WPNC have been great to work with, taking the time to understand our internal challenges while always striving for the best solution.Sam Keith, Senior Digital Manager, NSPCC
Online donation journeys: regular giving conversion on our goDonate platform increased by 28% and single donations by 13%. Calls and online enquiries describing issues with an online donation have dropped 90%.
NSPCC Learning website: Substantial increase in online sales of training courses since launch and continued optimisation.
Alexa, donate now!
Talking up the future of fundraising
WPNC is currently working on the next phase of online donation, harnessing the exciting world of voice-based giving. In association with the NSPCC and Amazon, the agency has developed an Alexa skill around the charity’s PANTS campaign.
The initiative helps parents explain to their children how to stay safe from sexual abuse, using songs and games to make the experience informal while sharing serious information with youngsters. Simultaneously, users can make a gift simply by asking Alexa using Amazon Pay – making NSPCC among the first charities to offer voice donation. This was also the genesis of WPNC Addition’s new platform, goDonate Voice, which extends options for donors to give into the burgeoning voice channel.
The idea was initially presented by the WPNC digital team at a quarterly meeting with the charity, where the agency shares the latest technological developments from around the sector and the wider digital industry.
From digital projects to partnership
WPNC now proudly counts itself as an NSPCC strategic digital partner, working on digital service delivery and continuing to look after the learning portal, online in-memory and event fundraising, digital donations and voice skills.
We are proud to have supported NSPCC over so many years in a number of different ways. We’re excited to see the charity go from strength to strength, supporting the organisation as it continues to embrace new technology to engage supporters.Vicky Reeves, Digital Managing Director, WPNC