Creating a new donation experience
Battersea wanted to simplify and improve the online giving experience for its supporters with a more engaging donation journey, and offer greater choice using the latest payment technologies. Using our online donation platform goDonate, gives Battersea a way to deliver campaign-specific donation journeys and deliver a personalised experience for donors and potential donors.
After the charity decided to switch to goDonate, they ran an A/B test during their crucial pre-Christmas fundraising to establish the effectiveness of the donor experience. The test pitted the new donation journeys against the charity’s previous platform during the Christmas period.
The results were unambiguous:
- goDonate delivered 63% more transactions than the old platform
- goDonate delivered 35% more income
We are really pleased to have launched the new platform and receive such encouraging initial results. WPNC are great to work with, helping us create better experiences for people who wish to donate in new and innovative ways.Lauren Rayner, Head of Digital, Battersea
Feature rich solution
The donation platform has a full CMS and integrates with the charity’s CRM platform and their DotDigital platform for email delivery. Battersea is also taking advantage of goDonate’s flexibility to create campaign specific journeys such as its Sponsor a Kennel campaign or In from the Cold appeal.
Launching online tribute funds
We designed and developed two tribute fund websites for Battersea to enable the charity to fundraise through supporters giving in memory. One site caters for those who wish to remember loved ones they have lost and the other to celebrate their pets. The sites enable the users to set up a pages and events in memory and encourage donations to raise vital funds for the charity to continue its work.
The websites were built using our inMem tribute fund product that enables charities to offer their supporters online tribute funds and event fundraising with a fully branded and sensitive user experience.
Find out more how our inMem product can help your supporters remember a loved one and raise money for your charity.