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INSIGHTS

£37m of charity income analysed to reveal online donor behaviour

Posted on April 22, 2020November 6, 2020by wpncdigital
A woman holding a credit card and a mobile phone

New data analysis released by integrated agency WPNC shows how the profile of giving is changing and offers insights charities can use to adapt their activity during and beyond the Coronavirus pandemic.

Posted in Digital fundraising products
Tagged goDonate, one off giving, online donations, payment technologies, regular giving

Why the payment technology revolution can boost customer experience

Posted on December 5, 2019November 6, 2020by wpncdigital
A phone being used to pay on a credit card terminal

Just over a decade ago, consumer payments were revolutionised by the launch of contactless cards. Their 2007 introduction followed hot on the heels of the advent of Chip and PIN technology, and before that (albeit as far back as the Eighties) came Switch, now better known as Direct Debit cards.

Posted in Case studies
Tagged goDonate, online donations, payment technologies

WWF-UK unveils tribute fund website

Posted on October 1, 2019November 6, 2020by wpncdigital
The WWF Tribute Fund website shown on a desktop device

WWF-UK has launched an online tribute fund website where people can create a page in memory of relatives and friends, while also raising funds for the conservation charity.

Posted in Case studies
Tagged creative, inmem, tribute funds, wwf

The future is the Progressive Web App (PWA)

Posted on April 8, 2019November 6, 2020by wpncdigital
A set of icons showing how mobile operating systems and HTML 5 code work together for a progressive web app

When native mobile apps first came to market, people couldn’t get enough of them. It changed the way consumers interact with their mobile devices and with brands. The recent trend, however, shows that people are turning away from apps.

Posted in Case studies
Tagged app stores, applications, homescreen, html5, mobile first, progressive web apps

Can failed prototyping help charities improve digital service design?

Posted on March 15, 2019November 6, 2020by wpncdigital
A photo of a collaborative sketching workshop for NSPCC Learning

Failure may seem like a strange place to start when writing about service design, but if you know why something failed, you can improve it.

Posted in Case studies
Tagged a/b testing, prototyping, service design, testing

The future of donations is voice

Posted on June 7, 2018November 6, 2020by wpncdigital
A variety of Amazon Alexa devices

There are now 50 billion voice searches per month and this is expected to grow to 200 billion by 2020. Voice search is big. Amazon, Apple and Google are all fighting for this space with Amazon taking the market share so far with home devices.

Posted in Case studies
Tagged Amazon Alexa, Google, voice search, voice technology

Solve big problems and test new ideas in 5 days with Google Design Sprint

Posted on September 4, 2017November 6, 2020by wpncdigital
A photo of a collaborative sprint workshop led by WPNC staff for Princess Alice Hospice

The Google Design Sprint is the latest thinking in tackling a customer experience or challenge. It’s a unique 3-5 day process invented by the team at Google Ventures (GV) to solve tough problems or evolve an idea within a short space of time – within 3-5 days!

Posted in Case studies
Tagged design sprint, Google, prototyping, testing

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