The Google Design Sprint is the latest thinking in tackling a customer experience or challenge.

It’s a unique 3-5 day process invented by the team at Google Ventures (GV) to solve tough problems or evolve an idea within a short space of time – within 3-5 days!

What can it be used for?

We’ve run a number of sprints now for companies and organisations – they can be used for things like a new product idea, a new event, a new digital product, a new campaign, or a revamp of an existing product or website.

What is a Design Sprint?

A design sprint is a five-phase framework that takes place over a 3 to 5 day period that helps answer critical business questions through rapid prototyping and user testing. Sprints let your team reach clearly defined goals and deliverables and gain key learnings, quickly. The process helps spark innovation, encourage user-centred thinking, align your team under a shared vision, and get you to product launch faster.

Here’s a short 90 second video to explain by Jake Knapp – Design partner at Google Ventures and inventor of the Design Sprint.

Phases within the Sprint

The Google Design Sprint is organised into five phases: Map, Sketch, Decide, Prototype, and Test. The process does not change regardless of the whether you do a 3 or 5 day Sprint, just the amount of time allocated to each phase is changed.

What are the benefits?

  • Speed – within 3-5 days you’ll move from idea to prototype to user testing & decision.
  • Cost – save countless hours of time from too many internal meetings. Save money with reducing the time needed with an agency to define & design the solution. No endless rounds of iterations over several weeks!
  • Stakeholder engagement – the key stakeholders are part of the Sprint and therefore co-defining the output. This reduces time and increases engagement.

Further information and reading

Please do get in touch with us if you’d like to know more about how a Sprint might work for your idea. We have run and contributed to a number of Sprints now to define new products, websites or digital products for organisations.

We also run Sprint overview workshops so we would be happy to invite you to a future workshop. They are free to attend. Just email us on